A “Short n’ sweet” style Facebook live with Sarah-Jeanne Labrosse at the Rogers Cup, brought to you by the National Bank. 

Coach Popoc, your URBANIA host, met with Sarah-Jeanne Labrosse, ambassador for the 2017 edition of the Rogers Cup, presented by National Bank. Sarah-Jeanne answered a couple of questions during a “Short n’ sweet”-style interview. This content is part of the National Bank’s initiative to promote their Alt Court event.

Sarah-Jeanne Labrosse answered our rapid-fire questions while simultaneously hitting tennis balls back-and-forth with Coach Popoc. Conversation topics centered around tennis and her career.

In numbers:

85 000 people reached

30 000 views

More than 300 reactions, comments and shares.

URBANIA is proud to announce that its original web series “Vérités et conséquences avec Louis T” won a NUMIX award for best web series in the public affairs, magazine and documentary category at Monument National on May 18th, 2017. The series also took home the C’est juste du web award at the Zapettes d’or 2017 gala, broadcast on ICI ARTV.

In “Vérités et conséquences avec Louis T”, Louis T. tackles current events and major political, economic, environmental and social trends with a touch of humor.

MONTREAL, JANUARY 9TH 2017 — URBANIA is pleased to announce the appointment of Sarah Mizrahi as TV development producer. Sarah will take charge of the development of URBANIA’s television and digital projects, a growth sector within the company.

“We have been collaborating with Sarah for a number of years now, and we’ve always felt that our visions and creative sensibilities were aligned. Her rigor, creativity and ability to seek out and develop stories will be used to their best advantage when developing projects for URBANIA, here and abroad.” says Philippe Lamarre, president of URBANIA MEDIA.

Sarah-Olivia Mizrahi has more than a dozen years of experience working as a researcher, scriptwriter and content producer on more than forty documentary and magazine productions for different national and international media outlets such as  Radio-Canada, Télé-Québec, TV5, Canal D, Discovery et Channel 4.

URBANIA and LA PRESSE have reached an agreement which will allow for the free distribution of a brand-new interactive magazine filled with original content, designed entirely by URBANIA and available through the La Presse+ app. The first edition will be available Friday December 9th.

This new, interactive URBANIA magazine will offer content that is fully distinct from that of it’s print edition. Readers will recognize URBANIA’s trademark audacious and irreverent tone, but in a brand new and dynamic multimedia format made possible by La Presse+’s functionalities. “We’re constantly on the lookout for ways to provide additional content to our community, and especially to find new, interactive, and engaging ways to tell stories. The La Presse+ platform allows us to do so, while conserving our own DNA”, mentions Philippe Lamarre, president of URBANIA.

The interest of Millennials for La Presse+ has been on the rise since the launch of the tablet app. According to an Ipsos-Infopresse study, La Presse is ranked as the 16th most influential brand for Quebecois Millennials, a 16-point increase since 2015.

“The Millennial generation represents a growing readership potential and we wanted to offer content with a distinctive tone that they could relate to. A partnership with URBANIA, a brand that strongly resonates with this target audience, seemed like a natural choice”, explains Michel Gagnon, vice-president of marketing at La Presse.

Advertising sales are handled by the La Presse team, in collaboration with URBANIA. Top-tier advertisers such as TELUS, the National Bank, and the SAQ have already signed on as partners and benefit from complete exclusivity in their market category.

This is La Presse+’s third property in its special edition section, together with the CANADIENS magazine and Les instants Paris Match.