LYNE FARLEY ARRIVES AT URBANIA

Publié le 15 November 2016

Par ADMIN URBANIA
 

MONTREAL, FEBRUARY 17TH, 2016 — We are proud to announce the appointment of Lyne Farley as director of URBANIA STUDIOS, the content production and creation unit of the URBANIA MEDIA group. In her new position, Lyne will head the studio’s activities in collaboration with the teams already in place and will play a key role in the group’s strategic development.

” In addition to her vast experience, Lyne brings leadership, team spirit, a big dose of curiosity, and a concern for quality, values that are totally in line with those of the company.  Her mandate is to propel us as leaders in branded content at the national and international level. It is a privilege to be able to count on someone of her caliber, seeing as branded content is one of the most rapidly growing fields and it is rare to come across someone with such an impressive track record in that regard.”, says Philippe Lamarre, president of URBANIA MEDIA.

Lyne Farley spent 14 years at Spafax Canada, was editor of Air Canada’s enRoute magazine, and worked for prestigious brands such as Fairmont Hotels, Mercedes-Benz and Bombardier. She holds a degree in business administration from HEC Montreal.

 

 

"VÉRITÉS ET CONSÉQUENCES" WITH LOUIS T.

Publié le 23 September 2016

Par ADMIN URBANIA
 

Louis T. seduced the internet’s french-speaking community with his unique and humorous take on current events. In collaboration with URBANIA, Louis T. now proposes a series of 20, 5-to-7 minute episodes on a weekly basis, in which he combs through the news and tackles today’s political, economic, environmental, and social issues with a healthy dose of laughter. Each week, a new social issue is examined through Louis T.’s original lens: freedom of expression, globalization, cultural appropriation, cyber bullying, access to justice, pharmaceutical companies and the intellectual quotient.

A humorous and entertaining approach is used to tackle issues that can often seem off-putting or complex to an audience of millennials. One goal: to present an original point of view that deconstructs pre-conceived notions with the help of statistics, comparatives, and impactful journalistic archives.

10 episodes will air during the fall of 2016 and the remaining 10 will air in january of 2017.

 

Directed by Gabriel Lajournade and produced by URBANIA.

 

 

TOXA BECOMES URBANIA MEDIA

Publié le 29 September 2015

Par ADMIN URBANIA
 

Founded as a creative design studio in September 2000, TOXA has diversified over time, first with the creation of URBANIA magazine in 2003, then in 2006 when it began its foray into televisual productions. TOXA evolved from offering design to content, and we’re proud to announce that all of our activities and projects will henceforth be signed URBANIA.

 

“Initially, in 2003, URBANIA was a laboratory within TOXA where we could let our creativity run wild. But over the years, URBANIA has become a well-known and established brand, and as the business celebrates its 15th year of existence, it’s become obvious to us that regrouping our activities under one single banner is the way to go” says URBANIA president Philippe Lamarre.

 

The URBANIA MEDIA group makes its official debut as of today. Made up of three distinct business branches (Media, TV, and Creative Agency), URBANIA MEDIA is positioned as a choice creative partner for the production and airing of multiplatform content aimed at the much sought-after millennial audience. To find out more about the group and its projects, visit the site www.urbania.media.

 

Also, Raphaëlle Huysmans, producer with URBANIA since 2008, has become a shareholder with the URBANIA MEDIA group; and therefore partners with Philippe Lamarre, the business’ main shareholder and founder.

[email protected]: THE SERIES’ WEB PLATFORM WINS A NUMIX AWARD

Publié le 15 May 2015

Par ADMIN URBANIA
 

Nominated in the category for Convergent Productions: Public Affairs Magazine and Numix Gala Documentary, [email protected] won the hearts of the jury with its transmedia approach that invites users to also become participants.

 

[email protected] is a transmedia project, throughout which blogger Tamy Emma Pépin discovers the United Kingdom, accompanied by a virtual community that helps her plan the itinerary for her adventure.  Travel… the social way!

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