URBANIA.CA SHEDS ITS SKIN
Publié le 6 April 2015
Six years after the launch of its Web portal, URBANIA creates a renewed version of its site, urbania.ca. With rejuvenated design, the platform offers adaptive browsing, making the experience optimal on all devices, regardless of screen size (mobile, tablet, computer).
“When we created the magazine twelve years ago, URBANIA was made and printed by a gang of friends looking for a pretext to get out of the office, meet people, and tell their stories. This spirit remains alive and well, but waning on many platforms, whether in print, TV, or on the Web”, says URBANIA’s founder and editor Philippe Lamarre.
Frequented monthly by 250 000 young adults, the site was visited by 2 million unique visitors in 2014, and is, consequently, URBANIA’s cornerstone. These numbers make it a key player in Quebec, particularly with the much coveted Millennial audience.