MONTREAL, FEBRUARY 17TH, 2016 — We are proud to announce the appointment of Lyne Farley as director of URBANIA STUDIOS, the content production and creation unit of the URBANIA MEDIA group. In her new position, Lyne will head the studio’s activities in collaboration with the teams already in place and will play a key role in the group’s strategic development.

” In addition to her vast experience, Lyne brings leadership, team spirit, a big dose of curiosity, and a concern for quality, values that are totally in line with those of the company.  Her mandate is to propel us as leaders in branded content at the national and international level. It is a privilege to be able to count on someone of her caliber, seeing as branded content is one of the most rapidly growing fields and it is rare to come across someone with such an impressive track record in that regard.”, says Philippe Lamarre, president of URBANIA MEDIA.

Lyne Farley spent 14 years at Spafax Canada, was editor of Air Canada’s enRoute magazine, and worked for prestigious brands such as Fairmont Hotels, Mercedes-Benz and Bombardier. She holds a degree in business administration from HEC Montreal.

Founded as a creative design studio in September 2000, TOXA has diversified over time, first with the creation of URBANIA magazine in 2003, then in 2006 when it began its foray into televisual productions. TOXA evolved from offering design to content, and we’re proud to announce that all of our activities and projects will henceforth be signed URBANIA.

“Initially, in 2003, URBANIA was a laboratory within TOXA where we could let our creativity run wild. But over the years, URBANIA has become a well-known and established brand, and as the business celebrates its 15^th year of existence, it’s become obvious to us that regrouping our activities under one single banner is the way to go” says URBANIA president Philippe Lamarre.

The URBANIA MEDIA group makes its official debut as of today. Made up of three distinct business branches (Media, TV, and Creative Agency), URBANIA MEDIA is positioned as a choice creative partner for the production and airing of multiplatform content aimed at the much sought-after millennial audience. To find out more about the group and its projects, visit the site www.urbania.media.

Also, Raphaëlle Huysmans, producer with URBANIA since 2008, has become a shareholder with the URBANIA MEDIA group; and therefore partners with Philippe Lamarre, the business’ main shareholder and founder.

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