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In the framework for the advertising campaign Welcome to McDonald’s, the multinational puts its clients, employees, and suppliers in the spotlight. The campaign puts the real-life experiences of customers at the forefront by highlighting their relationship with the brand. Based on honesty and authenticity, the campaign takes transparency to heart.

URBANIA was mandated by the N/A agency to design the campaign’s documentary video clips. A small team, composed of a producer, a coordinator, and a sound engineer, travelled across Canada, from East to West, in February 2015, in search of meetings, stories, and testimonials. These short documentary clips were broadcast on McDonalds Canada’s YouTube channel.

The clips are a production of N/A for McDonalds, produced by URBANIA.




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