Koodo sets itself apart from is competitors by its willingness to deconstruct their clients’ phone bills in an effort to offer a simple an transparent service.
Mandated by the agency Cossette, URBANIA developed 5 video capsules revealing the top 5 gifts that aren’t really gifts due to their hidden costs.
Each gift had its own video with a motion design resembling the visual identity of the Koodo brand. The playful and colourful aesthetic of the capsules immediately takes the viewer in.
We used our signature tone – bold, humorous and informative – to demystify hidden phone bill fees, in partnership with Koodo.
The capsules are a production of Cossette for KOODO, made by URBANIA, broadcast in December 2015.