Since its launch in 2000, Urbania magazine has been a goldmine of curiosity, audacity and irreverence, written by inventive and committed collaborators. Expanding beyond print, the brand is now available on several platforms, including the urbania.ca website, which offers blogs, video clips, reports and interviews; École Urbania, a laboratory of applied creation, in which 10 students from various disciplines explore several constellations of the communications universe; Urbania is also a TV series, events, a mobile app, special magazine issues, a radio program, web series and branded content. No matter which medium, Urbania fulfils the same mandate: to entertain, inform, surprise.
Urbania magazine first appeared in 2003 and is the flagship of the brand. A new issue appears every three months. Each time, it offers a unique look at a particular theme—but always delivering on design and visual appeal. Whatever the theme: fame, craziness, social media, scams, Paris, students, partying, sex or smells, Urbania straddles the now and the timeless, intellectual and popular, a mix of serious journalism and vox pop.
Urbania magazine has also produced several special issues: to underline major events (Ubisoft’s 15th anniversary, for example), a historic moment (the 2012 students’ strike), or simply to celebrate excellence in Québec creativity (design Denis Gagnon). The magazine is never afraid to leave its comfort zone, to jump boldly into Québec society and talk about it, in its own unique way.
The urbania.ca platform appeared in 2009. Bringing together extracts from print issues, blogs, reports, web series and games, the web site rapidly became more than just a supplement to the magazine. It brings together collaborators of all types, and stands out as much for its content as its design, both of which have received numerous awards. The Urbania.ca community now covers all major social platforms. -Its recast in March 2015, making it optimal on all platforms, consolidates its status as a key player in Quebec with the much sought after Millennial audience.
URBANIA has produced several video series, including Deux steamés, hosted by MC Gilles, who shares a quick hot-dog snack with well-known Québec personalities such as Guy A. Lepage, Véronique Cloutier and several others.
Minutes Urbania, broadcast as part of the popular ARTV series Mange ta ville, demonstrated the creative and iconoclastic spirit of URBANIA in thematic clips. These short videos have also been honoured with the jury prize at the Festival du Film du Lille and at the One Minute Film and Video Festival.